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The Interview with Sceptre CEO from PC Expo 2001  ...

President and CEO Stephen Liu addresses Sceptre Technologies' current focus on display technology solutions.

PCXD: Tell our readers a little about your Sceptre.

SL: Sceptre Technologies Inc. is a manufacturer of award winning notebooks and displays.  We are proud of our ability to supply advanced technological solutions to our customers.  We have been doing so effectively for nearly three decades.  Our reputation for quality is one of the most important contributors to our success and to the success of the customers we serve.   

PCXD: Are you introducing any new products? 

SL: We have chosen PC Expo as the venue to showcase some of our latest products.  This year, we are introducing our all-new X-series LCD’s.  The X-5, our 15-inch flat panel from this series, will feature an ultra slim design with an “A” grade panel guarantee. 
We will also be showcasing our latest and greatest flat CRT’s, the DiamondFlat and DragonFlat Series.  The DiamondFlat Series allows for the best focusing and true-to-life images.  The DragonFlat Series monitors feature a truly flat CRT screen with superfine dot pitches.

PCXD: Where is your current product emphasis?

SL: Currently, our product emphasis is on our display units, hence our showcase of the X-Series LCD’s.  We feel that the X-Series will be an instant hit.  With its sleek design, our “A” grade panel guarantee, and its aggressive price points, we feel we have a winner. 
However, that is not to say that we are not concerned with our notebook market.  Currently, we would like to show the world basically, why we Sceptre products are built with the customer in mind.  It is built with the best quality and backed up by the best service you can receive.

PCXD: Did your Marketing strategy in the past year provide you the overall position you have projected?

SL: Since our overall Marketing strategy last year was to gain customer confidence by producing quality products, we believe we have met that strategy and are continuing that commitment into this year.  Our promise to our clients is quality products backed by our customer service. 
Currently, our marketing strategy is to offer a variety of display solutions for our customers in this maturing market.  We would like the customer to come to Sceptre as their one-stop solution for multimedia display and mobile computing needs.  Once our customers get a chance to realize the value they are receiving, we feel our products will sell themselves.


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